diff --git a/README.md b/README.md
index a6cff71..1ae6964 100644
--- a/README.md
+++ b/README.md
@@ -1,15 +1,41 @@
+<p align="center">
+  <img alt="preview of page" width="50%" src="https://raw.githubusercontent.com/gillkyle/images/master/sol-journal-logo.png" />
+</p>
+
+<h2 align="center">
+  Personal Journaling Platform
+</h2>
+
+Sol Journal is a simple, minimal, journaling platform that works offline and across all devices. It can be self-hosted through Firebase and then installed as a PWA, on mobile devices for easy access on a phone, or on Desktops. Inspired by [JournalBook](https://github.com/trys/JournalBook)
+
 <p align="center">
   <img alt="preview of page" src="https://raw.githubusercontent.com/gillkyle/images/master/hero-mixed.png" />
 </p>
-<h1 align="center">
-  Sol Journal
-</h1>
 
-A simple, minimal, journaling platform that works offline and across all devices. Installable as a PWA on mobile devices for easy access on a phone, inspired by [JournalBook](https://github.com/trys/JournalBook)
+<hr />
 
-## 🚀 Getting Started
+## Introduction
 
-Sol Journal uses firebase to support offline functionality and authentication, a new Firebase app will need to be setup with Firestore as a database, be sure to add documents for `users` and `entries`, as well as enabling email for user authentication.
+Journaling is a keystone habit that can improve your happiness and [overall health](https://psycnet.apa.org/record/2004-16777-010). Writing in a journal with pen and paper is effective, but not as easily accessible, maintained, or preserved.
+
+Having a journal that is available on any device makes journaling easier. Being tailored specifically to journaling makes it less cumbersome than trying to utilize a note taking app or document for recording thoughts and impressions.
+
+## Getting Started
+
+There are 2 ways to get started using Sol Journal:
+
+1. You can use the hosted version (this is the simplest way to use the product) on https://journal-app-service.firebaseapp.com/
+2. You can host your own version and manage it yourself
+
+Sol Journal uses firebase to support offline functionality and authentication, meaning a new Firebase app will need to be setup with Firestore as a database if you wish to host it yourself. Be sure to add documents for `users` and `entries`, as well as enabling email for user authentication.
+
+## Developing
+
+Clone the project:
+
+```bash
+git clone https://github.com/gillkyle/sol-journal
+```
 
 Install dependencies:
 
@@ -23,7 +49,7 @@ or
 yarn
 ```
 
-Then configure a file in `.env` with the following keys from firebase:
+Then configure a file in a new `.env` file with the following keys from firebase:
 ```env
 REACT_APP_FIREBASE_API_KEY=<BUNCHofRandomNumbersAndChars>
 REACT_APP_DEV_AUTH_DOMAIN=<your-id.firebaseapp.com>
@@ -41,7 +67,7 @@ The site will be opened up in your default browser on http://localhost:3000
 
 Edit code in the `/src`, save your changes, and they'll reload instantly in the browser.
 
-## 🧐 Features
+## Features
 
 In the spirit of minimalism, key features are what are in place for a quick, lightweight journaling experience that can work across devices, including:
 
@@ -52,7 +78,7 @@ In the spirit of minimalism, key features are what are in place for a quick, lig
 - 💡 PWA: Being a progressive web app makes it installable from Chrome/Safari on desktop, or be added to the homescreen on iOS/Android
 - 🔌 Offline Support: Read/write when you're offline and let the updates happen when your connection is restored  
 
-## 💫 Deploy
+## Deploy
 
 To create an optimized build of the site run this command: